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Home > Cityresources > Travel and Accomodation > Tourism in Andhra Pradesh

 ANDHRA PRADESH TOURISM INDUSTRY

Andhra Pradesh is fast emerging as the Cyber Capital of India. Vision 2020, the vision document of the State envisages that the State can attract 64 million foreign tourists by the year 2020.

The Government has now laid down a Tourism Policy, which seeks to involve private enterprise in exploiting the tourism potential of the State.

Tourism potential in the State :

  1. Andra Pradesh has vast unexploited tourism potential.
  2. A long coastline with excellent beaches, where resorts can be developed.
  3. Great scope to develop pilgrim tourism in view of numerous ancient temples.
  4. Heritage sites at Warangal and Hyderabad.
  5. A large number ( about 140 ) of Buddhist Archaeological sites.
  6. Eco-Tourism possibilities in forest areas.

Special Tourism Areas:

  1. Hyderabad and its environs
  2. Nagarjunasagar - Srisailam region.
  3. Tirupathi and its surroundings
  4. Vishakapatnam - Araku region
  5. Warangal and its surroundings
  6. Vijayawada - Amaravathi region.

Investor - friendly policies :

New Tourism Policy

  1. The spirit of the new tourism policy is to enhance investment opportunities and bring in private investment.
  2. The path chosen is private sector investment and partnership of Government and Private sector.

Thrust Areas - Nagarjunasagar, Hyderabad, Warangal, Vishakapatnam and Tirupathi are identified as Special Tourism Areas ( STAs ) for intensive development.

Other Tourism Areas - 100 tourist places have been declared as " Notified Tourism Areas " for development.

Objectives of the policy :

  1. Promoting Andra Pradesh as the Destination State of India
  2. Tourism as a major growth engine
  3. Acknowledge primacy of the role of the private sector
  4. Government working as the facilitator and catalyst
  5. Direct and multiplier effect for employment generation and economic growth
  6. Promoting a co-operative endeavour between public and private sectors

Incentives and Concessions:

  1. 20% investment subsidy for all tourism ventures above an investment of US $ 50,000
  2. Tax holiday on Sales Tax for tourist units established in the Special Tourism Areas for a period of five years, subject to a maximum relief equivalent to fixed capital
  3. Projects with above US $ 2.2 million investment anywhere in the State are treated as special projects. They will be eligible for special incentives which are decided on a case-to-case basis
  4. 100% private investment on leased Government land ( Build-operate-transfer basis )
  5. Joint venture with Andra Pradesh Tourism initiatives.

The government will affect a major change in its approach to promote tourism in the sate. The different tourist segments will be analysed and tailor-made promotions will be developed for each of them. These promotions will target mainly tourists with adequate spending power.

Private investments are sought in key destinations to build hotels, retail outlets, transportation services, leisure centres like mini-golf courses, bowling alleys, entertainment parks, theatres, health clubs etc.

It will consider setting up of a joint venture government- business promotion board and allowing this board to hire professional advertising agencies and public relations companies to promote Andra Pradesh. Some of the other measures planned include review of incentives for the private sector, setting up single window clearance for tourism projects and identifying and implementing tourist-friendly initiatives such as information kiosks, metered taxis and air-conditioned coaches and tourist police at important centres.


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