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Home > City Resources > Real Estate > Ashoka Builders


Future PlansSince it was established in 1989 Ashoka Builders has crossed many a milestone in its pursuit of excellence, quality and elegance in the building industry. In less than a decade, the company has built eleven commercial and residential complexes in strategic places in twin cities like Adarsh Nagar, Barkatpura, Masabtank, Sardar Patel Road. They also have projects underway in Banjara Hills, Ashoknagar, Begumpet, Kundanbagh.

N. Jaiveer Reddy, a civil engineer with an experience spanning two decades in the construction industry is the dynamic force behind the company. K. Laxma Reddy, a ground water development specialist, S.S. Quadri, a former chief engineer are the managing partners of Ashoka Builders. Besides them, there are six other partners. All the buildings constructed by Ashoka are designed as per vaastu and has ample parking area, impressive atriums and elevators. Most of the projects taken up the company are on a joint developmental basis with landlords. All the projects are built on the land having clear titles and as per HUDA regulations.

Ashok ChambersThe occupants list in the various competed projects of Ashoka Builders include multinational and national companies like KLM Airlines, Healtheon India Pvt. Ltd (USA Co), Canon India, Global Trust Bank Administrative Office, Countrywide Finance, BHEL (GE Gas turbine), Sirpur Paper Mills, Skypack.

The quality maintained and satisfaction of the customers fetched the company the Best Builder - Building Matters Project Award in 1995. The Indian International Council for Industries and Trades conferred the Rashtriya Nirman Ratna Award on Jaiveer Reddy in 1999 for the aesthetic and impressive construction of Ashoka Boppal Chambers on Sardar Patel Road, in Secunderabad.

 Palem TowersJaiveer Reddy, spoke about his company and his views on the present status of the real estate market in Hyderabad in an exclusive interview to
Congratulations for receiving the prestigious Rashtriya Nirman Ratna Award. Thankyou. It was presented to me in 1999 for our Ashoka Bhoopal Chambers. How did you enter this field?

I got my Civil Engineering Degree from Osmania University and joined Andhra Pradesh Construction Corporation. In 1983 the Corporation was closed down due to heavy losses. So I lost my job. I relied on my engineering experience and started Ashoka Builders with friends.

Why are you opting for joint development arrangement?

For buying the land outright, we need more funds. If we buy the land, we have to wait for at least a year to get all the clearances to take up the work. We have to pay huge interest for this delayed time. This is the reason we are opting for joint development with the landlords.

Who are your consultant architects? Ashoka Plaza

We have the best group of consultant architects like Uppal Ghosh Associates from Delhi, Vimal Narayan from Banglore besides Chandra Shekhar of Genesis and Sudheer Associates of Hyderabad.

What brands of cement do you prefer to use for your projects?

Now we are using Fletcher Ready Mixed Concrete for slabs and columns, Sagar and Rajashree cement for other purposes.

From whom do you procure steel and wood?

Steel from VSP and On the Rise Path, Wood from Pusala Timbers, Madhapur.

What is your marketing strategy?

We advertise in all the leading newspapers about our projects. We have some agents who go to the potential customers and book the flats. We pay them 1% of the total value of the deal as commission. We also participate in all exhibitions. Ashok Bhopal Chambers

What is the present position of real estate in Hyderabad? How has the entry of multi nationals and development of IT, influenced real estate?

If the construction quality is good and if it is located in a commercial area, you can sell it before its completion. Friendly house finance schemes are promoting the real estate business. Entry of multinationals and the development of IT have certainly influenced the real estate market. The rents of the commercial complexes located in prime locations have gone up by 20% to 40% in last two years.

How have the government policies helped the real estate sector?

Government policies are not at all helpful to us. They are charging 14% of the market value of the property as registration charge besides hefty betterment charges, water connection, drainage connection and impact fee. The Urban Land Ceiling Act is the major obstacle for the development of real estate in Hyderabad. I wish the act will be scrapped as early as possible in line with neighbouring states.

Ashoka Builders, 5-9-22/1/1,401, Ahoka Chambers, Adarshnagar, Hyderabad 500 463. India.
Phone: 91 - 040 - 3237272 / 3232022, 14, 17
Fax: 91 - 040 - 3210789
Mobile: 98490 181713

Mohan G Jagan

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