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Home > City Resources > Home Needs > Giant Hypermarket

 Giant Hypermarket  

The Giant HypermarketThe Giant Hypermarket which was opened in the cityrecently is a consumer's paradise. Set up at a cost of 20 crores, The Giant Hypermarket is India's first complete hypermarket catering to the needs of the consumers with a wide range of products. The Giant Hypermarket is a part of the RPG Group that operates 65 Foodworld stores, 14 Musicworld stores and 20 Health & Glow stores, each contributing in a significant manner to retail consolidation in its area of operation.

The Giant Hypermarket The Hypermarket, located in Musheerabad is spread over an area of 1,20,000 square feet and stocks around 20,000 items across a 50,000 sq ft area. The Hypermarket draws a crowd of 16,000 shoppers everyday which goes up to 24,000 during weekends. The main objective of this hypermarket is to cater to customers, institutional buyers and the large fraternity of small mofussil retailers. According to Mr Raghu Pillai, chief executive officer of the retail sector of RPG Enterprises, this is the first hypermarket store, and four more, one each in Mumbai, Delhi, Chennai and Bangalore are being planned. "The lessons learnt from this new venture would be consolidated and a national roll out is planned over a 5-7 year time frame across the top 20 cities. The store is expected to gross Rs 1 billion by the 4th year," said Mr Pillai speaking about the future plans. The Giant Hypermarket of the city has an investment of over Rs 200 million.

Items lined up"A hypermarket is a large format store that aims at retail consolidation by bringing the brand owners into direct contact with customers - a new concept attracting huge investments from international chains by setting up in many Asian metros," said Pillai describing the market. He said while Foodworld store was essentially a grocery outlet, the hypermarket stores will have a wide range of product categories which include groceries, food, home needs, fresh food, garments and consumer durables. All these are sold at low prices, which is possible due to the economies of large-scale operations. "The biggest advantage of shopping at The Giant Hypermarket is that products are sold at rates below their minimum retail price," said Mr Pillai.

Consumers paradise The store has regular promotions and special offers all around the year. These offers are across the entire range of products and offer great savings on a number of leading brands, basic staples and fresh foods like vegetables. The market has exciting exchange and loan schemes for consumer durables like refrigerators, televisions, washing machines, which are receiving tremendous response from the consumers. The giant store also has a convenient food court, offering a wide range of South and North Indian dishes, chaat, juice items, etc.

 

 

-MAR Fareed

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