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Home > City Resources > Health and Medicine > Mr. L. Mallesh's success story
 
L. MALLESH - VISION REALISED
Mr. L. MalleshThere will be always more ways than one to realise our dreams, but we must be prepared to try them out. That is what Mr. L. Mallesh did and became a successful optometrician in the twin cities.

Mr. Mallesh, hailing from backward Telangana region, came to Hyderabad dreaming of getting a seat in MBBS course. He appeared for the entrance test twice, but luck did not favour him. After some time he accidentally met, Mr. Manohar Lal Kapoor of Deccan Opticals. This meeting turned the life of Mr. Mallesh. " Mr. Kapoor advised me to join the optometry diploma course offered at Sarojini Devi Eye Hospital. I followed his words and successfully completed the course. Later I did my Fellowship of Contact Lens (FCLI) in Delhi. After finishing my fellowship I came back to Hyderabad. Initially, I worked for major hospitals like Andhra Mahila Sabha, Mahavir Hospital. While I was working for these hospitals, I started my own practice in a small way in the name of Sunil Opticians at Isamaiah Bazaar, near Kothi. I used to go to my clinic in the evening," explained Mr. Mallesh. As demand increased, I upgraded my clinic by adding an eye care products showroom," said Mallesh. This upgradation increased the number of clients tremendously. As a result some of his customers started seeking special appointment to save their time. To cater to this new demand he started a clinic at his residence, at Sai Babanagar on Shivam Road.

Global Vision show roomIn the year 2000, Mr. Mallesh floated 'Vision Point Pvt Ltd' to set up one stop shop for eye care throughout the country. 'Global Vision', the first venture of the Vision Point was started at Secunderabad, which is now catering to more than 4000 clients. Global Vision is a one stop shop for all eye care products. From ordinary spectacles to latest world class frames and bifocal lenses to all eye care products are available at the shop. The Low Vision Aids Centre of Global Vision is the only centre in the twin cities that takes care of patients with Diabetic Retinopathy and other problems.

Digital eye testing unit"My main emphasis is on upgradation of my professional skills and providing latest facilities at my eye care centres. I use an auto refracto meter, which gives out the details of the eyesight defects in 30 seconds. With this equipment, I would be able to treat those patients, who have IOL and those with eye lens implants. I have installed digital frame selector at both of my clinics. This equipment provides 12 options for choosing a frame. All that the client needs to do is to sit in front of a video camera, wearing different kinds of spectacle frames. The photograph is scanned into a computer. The client can see, on the computer, how he looks if he wears any of the selected frames. The computer also provides different options like how a person looks if he wears photo grey or photo brown glasses and different coloured contact lenses. I do not charge extra money for using all these modern facilities," said Mr. Mallesh.

The latest range gogglesBesides introducing new and modern equipment, Mr. Mallesh encourages his clients to use latest eye products. Accordingly, he introduced various schemes for his clients. " Till now I offered more than 600 pairs of contact lenses for free trials to my patients. I have also started the Planned Replacement Programme' (PRP) facility for the contact lens users. Under this programme, the member of PRP is entitled to purchase second pair of contact lenses for Rs. 600 only. The actual cost of these contact lenses is Rs. 1200. I am the only in Hyderabad to use PRP," explained Mallesh.

After L.V. Prasad Eye Institute, Mr. Mallesh is the first optometrician to computerise clients data base. He has stored complete information about 7,500 clients. " Based on the computerised records, I send birthday cards to clients. This helps to recall the attention of the clients. I send letters as and when I add new equipment to my clinic," said Mr. Mallesh. He uses his clients information system to remind his customers of their next due date of visiting or change of leneses. This periodic communication helps him not only in retaining the existing clients, but also helps to increase business.

Low visual aidsFamous skin specialist Dr. Aurangabadkar, well known General Physician Dr. Damodar Menon and IAS officer Deva Sena are some of the esteemed clients of Mr. Mallesh. He is satisfied with his success and plans to offer his services to the people of Vijayawada and Vishkapatnam and other metropolitan cities in India, through the Vision Point Pvt Ltd.

Both his patients and the eyecare product companies acknowledge his efforts in providing efficient eye care to his clients. Recognising his efforts Bausch & Lomb awarded him the 'Best Practice Management Award' in A.P. He recieved the same award four times since 1997.

Address: Global Vision, #121, Pachasheela Towers, Parklane, Secunderabad- 500 003 Phone: 631 2797

Sunil Opticians, Opp. Moti Market, Esamaih Bazar, Hyderabad - 500 027 Phone: 465 2524, 465 6973

E-mail: labimallesh@yahoo.com/visionpoint@rediffmail.com/ sunilopticians@usa.net

Websites: www.globalvisionindia.com / www.sunileyecare.com
-Mohan G Jagan
Photographs by Srinivas Setty
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