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Home > City Resources > Food and Dining > Cafe Coffee Day

With an aim to make Cafe Coffee Day, the third most frequented place after office and home, Cafe Coffee Day is aggressively expanding in Hyderabad as part of its nationwide expansion plans. It has opened its fifth cafe in Hyderabad at MPM Mall, Abids. Having an open air seating arrangement for those who like it, the new cafe occupies 675 sq ft carpet area and will have new non-coffee beverages and desserts on its menu.

"Hyderabad has been a very successful market for Cafe Coffee Day. After Bangalore, it is Hyderabad which is having the largest number of Coffee Day cafes. The outlets are attracting a lot of coffee lovers and has become a favourite hangout for many people in the twin cities," says Sudipta Mukherjee of Cafe Coffee Day. Cafe Coffee Day is planning to launch 3 more outlets by the end of March 2002 in the city.

Cafe Coffee DayAccording to the latest survey 37% of Coffee Day's customers constitute those who are in the age group of 20-24 years. Each cafe depending upon its size attracts between 1000 and 2500 customers daily, between 4 pm and 7 pm. Says Sudipta Mukherjee "Cafe Coffee Day has become a meeting place for friends and colleagues on a regular basis. The prices here are perceived to be reasonable and it is a place where customers come to rejuvenate themselves ."

Cafe Coffee DayCafe Coffee Day has revamped its interior design and changed its logo to project a more youthful and contemporary look. The cafe at MPM Mall will be the first cafe to be launched with this new look, and will have vibrant colours and a better ambience. The new Coffee Day logo is in red and green colours with Cafe Coffee Day written on it. "Red stands for leadership, vitality and passion and the green colour represents our coffee plantations. The word 'Cafe' which stands out in the logo symbolises the prominence of Cafe Coffee Day which has pioneered the cafe concept in India and when one thinks of a cafe it has got to be Cafe Coffee Day," says Sudipta Mukherjee.

Cafe Coffee Day currently owns and operates 25 cafes in Delhi, Bangalore, Hyderabad, Chennai, Mangalore and Pune. It is a part of India's largest conglomerate named Amalgamated Bean Coffee Trading Company Ltd. (ABCTL), a 250 crore ISO 9002 certified company. ABCTL is one of India's leading exporters of green coffee owning thousands of acres of coffee plantations.

- MAR Fareed

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