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Home > City Resources > Fashion and Bueaty> Enchating Embroidery

  ENCHANTING EMBROIDERY  

A royal look Most of us go in for traditional dresses like Ghagra Cholis, Lachas, etc for formal occassions such as festivals, marriages and other functions. But if everybody is dresses alike, then how do you make yourself special? An exclusive Zari work or Painting on your dress will definitely differentiate you from the rest. But who will create these exclusive designs? Meet Mr. Mehaboob Basha of Shah Designers Embroidery Creations, Hyderabad. He has more than 5,000 exclusive designs in Auri, Zardozi, Kashmiri, Kunadan and Hand & Machine Embrodidery for Ghagra Cholis, Lachas, Shalwar Kameezs, Jodhpuri Suits and Kurta Pyzamas. A portrait maker-turned-fashion designer, Basha can give you useful advice on the types and designs of clothes suitable for individuals.

Classic embroidery"Financial problems forced me to learn Embroidery, but I decided to continue in the profession. To improve my skills I joined Hyderabad Institute of Fashion Technology (HIFT) and acquired a Diploma in Fashion Designing. I started my career as an embroidery designer in 1997 with the help of Radhika, a faculty of HIFT," said Basha about his professional struggle. Today Basha caters to the needs of 2,500 potential clients NRIs included.

"Each individual has his/her own body shape and complexion. Only a designer can tell you best ," said Basha. "About 20 workers from Lucknow who specialised in Zardozi, Kashmiri are working with me. I have strong work force in Machine and Hand Embroidery from Chennai. And I have a stitching unit as well," said Basha when asked on how he meets the demand. He supplies designer sarees to various well-known saree centres and famous cloth stores in Hyderabad like Shiva Sarees of Banjara Hills, where film actresses and other artistes come shopping.

Simply the bestSo far, 'Shah Creations' has created various designs and works on 5000 sarees and dresses. The costiliest design on a saree done by Basha was for an NRI and it was worth Rs. 20,000. "Zardozi work is the costliest one because it has to be done by hand and we use expensive Koras, Crystals and other frills in it," He fetches his raw materials like threads and crystals from Lucknow.

"Shortly I am acquiring a computer to start a digital design studio, where my customers can see how they look in different dresses and designs before they decide. This will give them a good opportunity to select the right choice," revealed Basha talking about his future plans.

Well, the next time you think of an exclusive Ghagra Choli or a Jodhpuri suit for your husband, check it out at Shah Designers.

Address: Shah Designers Embroidery Creations, Flat No. 201, 1st Floor, Hari Priya Complex, Habsiguda X Road, Hyderabad - 500 007.
Phone: 717 2784.
-Mohan G Jagan

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