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Home > City Resources > Fashion and Beauty > Fashion fever catches Hyderabad

Designer wear in 'Also'The fashion scene in Hyderabad is bustling with activity. It looks like the fashion fever is gripping the city of Hyderabad. The fashion stores in the twin cities are bringing new designer clothes of reputed fashion designers to attract the attention of fashion savvy people. And this fashion frenzy is providing a plenty of choice for the buyer. The latest on the scene is Smita Shroff's Oorja, located in Punjagutta. It has recently added Rina Dhaka creations to its already long list of designers. Apart from this, Oorja's collection comprises a range of ethnic ghagras, sarees and formal Indian wear. The range of clothes comes in both formals as well as informals and in natural colours of ginger, paprika and cardamom.

Also, another boutique at the White House is showcasing designer Anshu Modi's creations. This designer from Calcutta has no formal training in designing, but is right on top in Calcutta, and is pretty well known in the designer circles. Her creations are a blend of tradition and modernity, with a touch of regal splendour. The use of chic fabrics like chiffon, with hand and block printing and a little bit of glitter thrown in, makes her outfits very unique. She does a lot of heavy zari, swarovski, and badla. She has on offer salwar suits, lehengas-cholis, sarees, men's kurtas and smart batuas.

Located in Begumpet and the brain child of Sudha Jalan, the boutique displays the creations of well-known designers like Anjuman, Vinita Pitti, Jattin Kochar, Wild Orchids, Natalia and Suasarya.

Address: 6-3-456/A/1, Behind Pantaloons, Panjagutta, Hyderabad-500 082, Phone: 650 6500 / 335 8894

Address: 3&5, White House,Besides, Lifestyle, Begumpet, Hyderabad-500 016. Phone: 341 2047
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