are so many high profile beauty parlours in the
city, but Fery's is different. Don't believe me?
Check out their policy- 'You are the most precious
person, for beauty begins and ends with you.'
And if you think this is some sweet sounding public
relations babble, then you must meet Fery Farid.
Everything about her speaks of someone who's
got her feet right on the ground. There's nothing
cosmetic about her. Perhaps that's why it's so easy
for her to let her hair down and unlock her creativity.
Fery Farid, who hails from Iran, is the founder
of the six years old Fery's Hair and Beauty,
a parlour that was started in Secunderabad in
1994. In 1996, she moved Fery's to Amrutha Mall.
"I cannot call this a business, it is a passion".
A passion for hair styling and beauty that dates
way back to a time when she was 13
years old and would trim and style others' hair,
"Just like that, with no training at all."
What started as a hobby developed into a full-fledged
career. Fery did a course with Shahnaz Hussain
and started Ferry's.
In Fery Farid's words, "Minus slimming, we provide
everything." The range of services broadly includes
hair care, skin care, make up, men's grooming, hair
removal and hand and feet care. But Fery's forte
is in hair care. One has to take a prior appointment
for a hair cut for Fery Farid herself does the cutting
and she's someone who approaches her work with an
imagination that is rooted in thoroughly understanding
her clients' needs. "Hair cutting is not just
about creating a hairstyle. To do that one has to
understand the nature of the clients, their family
background, lifestyle and attitude. The hairstyle
has to suit both the face and the mentality of the
Little wonder then that Ferry's attracts a wide
range of clients that include celebrities (read
Madhuri Dixit, Farah Khan et al).
Ask about her celebrity customers, and she shrugs
with her characteristic nonchalance. "To me all
my clients are the same and deserve the same attention.
Sometimes this irritates some celebrities who think
that they deserve special attention over other customers."
She smiles as she speaks and you recognise in an
instant that for her beauty is always more than
just skin deep. And that's perhaps the single reason
that Fery Farid is so good at her work and Fery's-
the parlour is one of the best in the city.
Address: Shop No 9, Amrutha Mall, Somajiguda,
Phone: 330 1463, 331 9689