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The showroom in Banjara HillsWhile designing clothes for the modern woman, you have to pay attention to the pressures of everyday life, as more and more women and girls today are pursuing careers and have little time to pay much attention to their wardrobe.

a leading manufacturer of garments from Mumbai, understands the new way of living and pays serious attention to this requirement while designing clothing for women. Its clothing is unique in the sense, it is Indian in spirit and yet modern in its outlook.

Nafisa Joseph in a 'Gurlz' outfit Darmilla's two brands, Gurlz and Lolita, have made a mark in the fashion industry with their amazing embroidery and beautiful styling. The former is a casual wear for young girls, while the latter is a sleep and resort wear. Going with the fashion trend in Hydrerabad, Darmilla has opened an outlet 'Gurlz', named after its brand in Banjara Hills that offers the latest in women's wear. The outlet was opened on Dec. 12,000 after seeing the overwhelming response for its clothes during the exhibitions held in the city. Says Gurlz showroom manager Raju, "We were very enthused by the interest shown by the young people who came for the exhibition and wholeheartedly supported our product. Initially when we started Gurlz brand for young girls, we also found women showing an interest in our range. So we decided to make it an all girls, all women brand. Gurlz is now available for 12 year olds to 30 year olds."

The Gurlz range of clothing is easy to wear and comfortable. A lot of detailing and delicate embroidery has been introduced to the collection to make it interesting for all women. Its look is very contemporary and has a unique Gurlz style. "Gurlz wear is promoting fashion which is practical and fun. It has some interesting new types of summer tops, which are stylish and affordable. The price range varies from Rs 150 to 1500" says Raju. Gurlz introduces new styles and designs every month and is always moving forward, by offering fashion as it is happening. As an inaugural offer, Gurlz is offering 15% discount on its clothes for college students.

Style that defines no boundariesFor customers who like western outfits, but are a little reluctant to change from the usual salwar kurta and still like to look fashionable at the same time, the outlet has added a new
line, a modern version of salwar kurta. The indo-west range is made of cotton and has beautiful embroidery and adventurous classic styles encouraging young women to try something new.

Urmilla Talyarkhan, Managing Director of Darmilla and the driving force behind these brands has sufficient savvy to pick the high points of what's going on in the fashion scenario currently and blends it together to provide something new each month. To achieve this, she travels around the globe, understanding the latest fashion trends and applies it in her own way to suit the Indian girl.

Address: Gurlz, Lakeview Palace, 1st Floor, 6-3-182/1, Opp Taj Banjara Hotel, Road# 1, Banjara Hills, Hyderabad-500 034.
666 4541
- MAR Fareed

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