a sobriquet of happening city, Hyderabad is attracting
the attention of all people. From film stars to traders,
everyone is looking towards Hyderabad. Perhaps it could
be due to the media savvy chief minister or the software
boom that has generated lot of interest among the public
and trade circles. Whatever be the reasons, Hyderabad
is experiencing a new development in its trade and business
segments. The new trend that's creating so much excitement
among the people has been the jewellery sector. In less
than a month the 'city of pearls' has seen the opening
of a prestigious jewellery outlet and exhibition of award
winning jewellery from World Gold Council. Now its the
turn of Hyderabad International Jewellery Exhibition
2001( HIJE). The exhibition held at Taj Krishna
showcased the high quality jewellery manufactured by different
jewellery manufacturing units of India.
2000 was organized to internationalise the entire jewellery
industry in the South with a large number of global players
joining the event with their technical skills and vast
range of novel designs, says CV Raman of HIJE.
The jewellery that was displayed included items made of
gold, silver, diamond, pearls, platinum, and costly stones.
Apart from this the exhibition also highlighted spare
parts that are useful in making jewellery. Necklace, bangles,
and variety of items made with precious metals attracted
one and all. The price of these jewellery ranged from
few hundred rupees to few lakh rupess.
2001, which is third in a series is supported by major
jewellery associations of India. The earlier shows-HIJE
99 and HIJE 2000 was organsied in association with Federation
of Andhra Pradesh Chamber of Commerce &Industry (FAPCCI)
at Jubilee Hall, Public Gardens in 1999 and LB Stadium
in 2000 which attracted jewellers from all over India.
Hyderabad, which is also known as pearl city, is the
most happening city in the country and it is ready to
take off as a jewellery capital of India due to the awareness
created by the exhibitions like HIJE, says Ramana.
major jewellery business houses have participated in the
exhibition which attracted thousands of visitors everyday.
Well known jewellers like Surana jewellers, Living
jewellers, Goel jewellers, Dinesh jewellers, Chowdhury
jewellers and Mansarovar pearls took part in the exhibition.
Although the software boom is slowly waning out but the
new boom in the form of jewellery
seems to be catching up in the city. Recent jewellery
exhibitions and the response of the public prove it.