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Home > City Resources > Electrical > Fortune Art

 FORTUNE ART
Fortune Art showroomIf you had been to Guffa, the trendy restaurant in the twin cities with its cave ambience, you might have felt delighted with the food as well as the lighting. Well, the special lighting equipment like torches were provided by Shobha Lighting, but the spot lights were supplied by Fortune Art, a subsidiary of Electrical Lines, a leading trading house of electrical products in Hyderabad and Secunderabad.

World's best luminaries under one roof Fortune Art is the first of its kind showroom in the country, which showcases only imported lighting equipment. As you enter the showroom situated near Ranigunj railway bridge, you will find a spectacular range of the world's latest and exclusive imported luminaries including Chandeliers, Wall brackets, high energy saving industrial lighting, and a wide range of Handcrafted Designer Vases, with a price tag of Rs. 500 to Rs. 5000 and above. And on turning to your right, you will find the whole range of lighting products like spot lights, reading lamps, designer wall lamps, wall brackets, and hand made wood finished luminaries. All these imported products are not only attractive but also help you to cut your hefty electricity bills.

"The imported luminaries don't have brand names. So we created a brand name called 'Fortune Art', exclusively for the marketing of the imported luminaries," said Nitin H. Mehta, Vice President, Marketing of Electrical Lines.

Handcrafted vasesApart from the designer luminaries, at Fortune Art , you will find an unique product, the energy saving fluorescent tube. "The normal tube light, which we generally use consumes 50 watts of electricity. But the energy saving tube light available with us consumes only 30 watts and saves 40% energy. Moreover, the lifetime of the energy saving tube is two and half times more than the normal tube light," said Mr. Mehta. This energy saving tube light costs you Rs. 700 and comes with a one year warranty. The remote controlled Pedestal Fan is another innovative product introduced by Fortune Art. Priced at Rs. 2500, this light weight fan has an attractive aesthetic appeal with multiple functions. "The unique feature of the fan is that it can be used as a pedestal fan as well as a table fan by detaching it from the pedestal," pointed Mr. Mehta.

Designer wall brackets"We have the import license for the electrical goods and directly import all these products from various countries like Malaysia, Hong Kong, Singapore, etc. Every fortnight our representatives visit the foreign countries to select suitable products for Indian usage and we import them directly," explained Mr. Mehta

The showroom was opened on March 26, 2001. Since then it attracted a large number of high profile customers like cine actor Venkatesh, Ramprasad Reddy, M.D., Aurobindo Pharma, MD of Prasad Laboratories. "Our flagship company Electrical Lines has been supplying electrical goods to several business groups like Taj Hotels, Wilco, Dr. Reddy Labs. All the old customers are very impressed with our Fortune Art collection," said Mr. Mehta.

Fortune Art is planning to widen its range by importing crystal chandeliers, best quality Compact Fluorescent Tubes (CFT), premium industrial light fittings and furniture.

Address: Fortune Art, #5-4-104/7, Ranigunj, Secunderabad - 500 003 Phones: 754 4246, 754 1485, 754 0626
E-mail: fortuneart@sify.com/ arvlines@rediffmail.com
- Mohan G Jagan
Photographs by Srinivas Setty
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