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 'my Lancer' - To customize your Mitsubishi Lancer
Customize your carOn one point or other we all compromise while buying our favourite car. Do you agree with me? Certainly you do. Reason, no car, irrespective of its brand or variant in the Indian market or abroad carries all the features you would like to have in your dream car. An 'X' brand car may have excellent engine, power steering with all latest features, but the colour you want may not come in that brand or variant. The result - you compromise and take the delivery from the available colours. But the dissatisfaction always hunts as long as you use the car. Ok. There is one option to repaint the car with whatever colour you want. The finishing may not be like the original factory paint, no matter, how much you spend for getting it repainted. All these headaches would not be there if you are going to buy a Mitsubishi Lancer.

Mr. S. VasudevanHindustan Motors Ltd., manufacturer and marketer of Mitsubihi Lancer in India, launched a unique initiative to respect the needs and aspirations of Lancer customers. According to Mr. S. Vasudevan, General Manager Sales and Service, Hindustan Motors Ltd., 'my Lancer', is the fourth variant of Mitstubishi Lancer, which gives you an opportunity to buy a Lancer without compromising on features that you want. All you need to do is, go to your nearest Mitsubishi Lancer showroom, sit in the 'my Lancer' kiosk and log on to the intranet programme of the 'my Lancer'. The site would guide you how to configure your Lancer with your choice of engine, model, colour, tyre size and embellishments.

'my Lancer' kioskAs soon as you enter into the site, it will ask you to choose type of engine petrol or diesel. Then you have to select variant from the available - GLX, SLX or SFX. There are 12 colour options in 'my Lancer' to paint your dream car. You can even specify the size of the tyres. Three options are there to select- 13 inch steel, 13-inch alloy and 14-inch alloy. In the embellishments a plethora of options are there. You can opt for the spoilers, fog lights, key less entry, power steering, etc. The price of the car will vary depending on the features chosen by you. In addition to this facility, you can also do a power search, where you can indicate the maximum and minimum amount you are ready to pay for the car of your choice. On the click of button, you will be able to select the car of your choice from all possible options available within the indicated price range. As soon as you finish your selection, a window with all selected features and price of the car will appear on the screen. Still there is one more option for you, either order for the car or save the selection for the future consideration. You can save your file for future buying by giving a username and password.

The car with the selected features will be produced at Hindustan Motors Ltd's state-of-the-art Lancer plant at Thrivallur in Tamil Nadu and delivered to the customer through the dealer within 20 days.

Add whatever you wantAnnouncing the launch of the 'my Lancer', Mr. S. Vasudevan, said, "With this initiative, Hindustan Motors Ltd., has become the first automobile company in India to offer such a facility to its customers in store. It is a part of our continuous value addition program aimed at meeting our customers' aspirations. The initiative directly addresses their needs and allows them a fully customized car."

The ex-showroom prices of Lancer variants in Hyderabad are as follows: GLXi Black Rs. 8, 05,064; GLXd Black Rs. 9,09,836; SLXi Rs. 8, 68,106; SLXd Rs. 9,72, 487; SFXi Rs. 8,94,722. The price of 'my Lancer will vary according to the selected variant and its features.

At present, 'my Lancer' facility is available at Autofin Ltd. - the Mitsubishi Lancer dealer in Hyderabad.

Address: Autofin Limited, Prenderghast Road, Secunderabad
789 8297/8/9, 772 2094
- Mohan G Jagan
Pics: David

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