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Home > City Resources > Automotive > Mrecedes-Benz C class

C-class, the new entrantThe Mercedes-Benz is an acknowledged car world-wide does need not require reiteration. It has certainly carved a niche for itself in the automobile world. It's charisma, power and style are surely unsurpassable. Mercedes-Benz India Limited (MBIL) launched the new C-class in India in the first week of May, 2001. Fortunately, Hyderabad, the most happening city of India in these days was the venue for the launch. The launching ceremony was conducted at Hotel Taj Krishna with a glittering fashion show by style guru Prasad Bidappa.

Stylish twin headlampsThe new model C-class is in tune with the times and specially made for the young. “Proven and new Mercedes core values makes the new C class the most attractive proposition in this market segment,” said Mr. Pramod Galada, of the Adiswhar Auto Diagnostics Pvt. Ltd, the sole dealer for the Andhra Pradesh for Mercedes-Benz. “The sedan is a youthful, progressive car that is characterized by, its dynamic styling, the new powerful engine and the sporty chassis are all important details that are united in a single aim of providing maximum driving pleasure,” added Mr. Galada.

Comfortable interiorsEven at the first glance, the attractive design, with its modern interpretation of the twin headlamp face, expresses two of the key features of the new C class - dynamism and elegance. These dynamic features are combined in the new C class with traditional Mercedes qualities such as the maximum possible safety, top quality, exemplary comfort and superb reliability. "The new C class has more than 20 new features over E class and S class and strives to ensure that the driver remains in full control at all times. The six extra airbags on the wind shields, a high-strength passenger safety cell, crumple zones and high strength sheet metal all provide you maximum safety," pointed Mr. Galada.

Maximum possible safetyMercedes stands for individuality. Whilst designing the new C class, ‘individuality’ is not forgotten, since Mercedes customers have many ways of giving “their” C class a highly personal character. Two distinctive design and equipment lines provide an answer to the modern demand for individuality. While ‘Classic’ line is an introductory model for price sensitive groups and to attract younger customers, the ‘Elegance’ line is for individualist and traditional Mercedes-Benz customers with a greater focus for representation.

The new C class is offered with two engines C 180 petrol version and C 200 CDI diesel version. The ex-showroom price in Hyderabad for introductory model C 180, Classic Line, will be Rs.20.80 lakhs. On the other hand the Elegance line C 180 costs you about Rs. 22.56 lakhs.

Launching ceremonyThe new C class too will be produced at Mercedes-Benz India’s state –of-art factory in Pune where already the E and S class cars are produced. With the C class launch, Mercedes-Benz India is present with a highly attractive product portfolio of S, E and C class and is prepared to offer the widest choice for its customers in the luxury segments between Rs.20 and 60 lakhs. By launching the new C class, MBIL has lived up with its promise to make the latest technology available to the Indian customers and at the same time, it also reflects the long term commitment of its parent company, DaimlerChrysler AG has for the Indian market.

Address: Adishwar Auto Diagnostics (Show room Mahavir Motors), Opp: Royal Function Hall, Lakdika Pul, Hyderabad. Phone: 666 8008 Fax: 658 1010

- Mohan G Jagan

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