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Home > City Resources > Automotive > Daewoo cars are to hit Indian roads by Deepavali

 DASHING & FLAMBOYANT - DAEWOO
Road-show inauguration by the central minister, Mr. Vidya Sagar Rao Realising the potential of four wheeler market in Hyderabad, car manufacturers have been concentrating on the 'most happening city of India ' nowadays. It was only a few days ago that Mercedez Benz selected the city to announce the national launch of its new model - the 'C class' Merc. And now comes Daewoo. Showcasing its four new models to be brought into Indian market by the year end, Daewoo has launched its four new user friendly car models Magnus, Nubira II, Lanos II and Tacuma in Hyderabad in a grand style by conducting an exclusive road-show at Nizam College grounds.

Mr Y C KimCommenting on the preview of the new models, Mr. Y.C. Kim, Managing Director & CEO, Daewoo Motors India Limited said, "the mid size segment is expected to grow at an average of 21% over the next five years and is poised to lead the next phase of the growth in the Indian car market. With four new models, Daewoo Motors India offerings will cover a complete spectrum in the mid-size as well as the luxury car segments." Daewoo is obviously very enthusiastic about knocking of its share of car market, what with Matiz doing extremely well in the mini car segment.

The four new models displayed at the road-show were simply astonishing. Car lovers of Hyderabad thronged the venue and thoroughly enjoyed the dazzling Daewoo cars. "The response to the road-shows is excellent. And the interest shown by the customers to the new Daewoo models was really positive," said Mr Kim.

Daewoo's new models

The Big Magnus ( great noble mighty) is a luxury car being pitted in the so-far-untapped high class segment, with a price ranging between Rs. 13 lakhs and Rs. 15 lakhs. The Nubira II (spread all over the world) is a superior technology car priced around Rs. 9 lakhs and Rs. 10 lakhs. The Lanos-II, (make us joyful ) is a compact car with a deluxe sign and priced between Rs. 7 lakhs and 8 lakhs. The fourth model, Tacuma, which means 'joyful life' is an MPV cum luxury passenger car. "The cars are to hit Indian roads latest by Deepavali" said Mr. Anil Medirata, Sales Head of Daewoo motors.

Displaying sophisticated technologyThe company has initiated a 'Dealer Restructuring Program' in seven major cities- Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Ahmedabad and Kochi. Out of the 25 dealerships in these cities, the company has identified 8 dealerships as pilots to enhance its sales and marketing efforts through upgraded sales systems and service standards. Commenting on DMIL's new marketing initiatives Mr. Kim said, "based on the feedback we receive from these pilots, the best practices will be shared and implemented at other dealerships across the country. By this, we are not just developing better dealers but also business partners".

For further details contact:
Renu Sharma, Corporate Communications. Phone: 98100 81979
E-mail:
corpcom@daewooindia.com
-Krishna Chaitanya Karanam
Photographs by: Srinivas Setty
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