India Limited, one of the leading lubricant
manufacturers in India successfully launched Castrol
Drive-In an innovative marketing initiative.
This initiative is targeted at building up a strong
relationship with one of the key sales channels
for the future, i.e. the Non Franchised Workshops
Castrol Drive-In is a strong retailing format with
a 'non quibble' promise of service and guarantee.
The focus is on courteous, friendly and reliable
vehicle care service for the discerning consumer.
This initiative will champion the 'consumer is king'
The initiative from Castrol will ensure that the
Non Franchisee Workshops promote the use of genuine
spare parts and lubricants. Castrol's specialists
in two and four wheeler vehicles will be trained
in all aspects of Lubricants, vehicle fault identification,
general sales and administration.
Mr. Ravi Pishorady, Vice President - Marketing,
Castrol India Limited said, " Development
of a strong customer relationship is the order of
the day. Workshops must offer a unique service experience
of high quality products and options to appeal strongly
to their target customer".
Castrol Drive-In gives the NFW's a recognition there
by enabling them to be different from other such
outlets, providing them with a complete facelift
and access to training programmes in Vehicle Maintenance
and Customer Services organised by Castrol. For
Castrol, the NFW offers an opportunity to bring
the brand closer the consumer and offer the clients
of the workshops high quality lubricants and services
suited to the customer's. Castrol Drive-In workshop
outlets exist in large numbers all over the country.