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Home > City Resources > Automotive > Castrol Drive-In

Castrol India Limited, one of the leading lubricant manufacturers in India successfully launched Castrol Drive-In an innovative marketing initiative. This initiative is targeted at building up a strong relationship with one of the key sales channels for the future, i.e. the Non Franchised Workshops (NFW).

Castrol Drive-In is a strong retailing format with a 'non quibble' promise of service and guarantee. The focus is on courteous, friendly and reliable vehicle care service for the discerning consumer. This initiative will champion the 'consumer is king' principle.

The initiative from Castrol will ensure that the Non Franchisee Workshops promote the use of genuine spare parts and lubricants. Castrol's specialists in two and four wheeler vehicles will be trained in all aspects of Lubricants, vehicle fault identification, general sales and administration.

Mr. Ravi Pishorady, Vice President - Marketing, Castrol India Limited said, " Development of a strong customer relationship is the order of the day. Workshops must offer a unique service experience of high quality products and options to appeal strongly to their target customer".

Castrol Drive-In gives the NFW's a recognition there by enabling them to be different from other such outlets, providing them with a complete facelift and access to training programmes in Vehicle Maintenance and Customer Services organised by Castrol. For Castrol, the NFW offers an opportunity to bring the brand closer the consumer and offer the clients of the workshops high quality lubricants and services suited to the customer's. Castrol Drive-In workshop outlets exist in large numbers all over the country.
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