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Home > City Resources > Advertising & Marketing > Mohammed Khan

He is a creative genius who recently won the highest accolade of the Award winning ad geniusadvertising world. The coveted AAAI's Premnarayan Award for outstanding contribution to Indian advertising. After 37 years in the business, Mohammed Khan, Chairman and Creative Director of Enterprise Nexus is a legend of sorts. A little known fact is that he hails from Hyderabad.

Mohammed Khan was born into an illustrious family 59 years ago. A descendent of Todar Mall, the well-known revenue minister in King Akbar's court, Mohammed's paternal grandfather was the legendary Maharaja Kishen Pershad, the Prime Minister of Nizam, a calligrapher, a poet and artist. His maternal grandfather was Nawab Dawood Jung. Mohammed lived in Banjara Hills, although then it was only a jungle unlike today's posh residential area.

After studying at the Jahagirdar's School (now the Hyderabad Public School) and St George's Grammar School, he completed his pre university at Hyderabad's Nizam College. From there, he shifted to Delhi, for a Bachelor in English literature, at the prestigious St. Stephen's College. Advertising happened, when a friend suggested the option. In Mohammed's words: "As soon as I heard that (about advertising), I knew I could do nothing else."

Thus began a long and illustrious journey. Mohammed did a course in advertising in London and began his career as a copywriter there. Soon after his return, he worked for DaCunha and MCM. In 1973, along with two colleagues, he founded the advertising agency Rediffusion. He then started Contract, a subsidiary of HTA and became the first Indian to win a Clio Award for his Superphone ad. ("If you have to talk, you don't have to walk"). Contract went on to win the Clio award for three successive years. At this point, he took a break from advertising and returned to Hyderabad. But he couldn't stay away for long.

The field of advertising called him back. And, in 1983, at the age of 42, Mohammed established Enterprise, which eventually became the Enterprise Nexus Communications Private Limited. After winning numerous national and international awards, Mohammed Khan today leads a comfortable life in Mumbai. In spite of all the awards, Khan still looks forward to do better. But can he improve upon himself? After all it was he who coined the slogan for Jenson and Nicholson, "Whenever you see colour, think of us". An ad that is still running. 27 years later! Awaiting to be bettered.

- Divya Unnikrishnan

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